In stock market terminology, bears are the investors who believe that stock prices will decrease. This belief is also called a "bearish sentiment". On the other hand, bulls are investors who believe that stock prices will increase (a "bullish sentiment").
Another way of saying this is that bulls are "long" or take a "long position" whereas bears are "short" or take a "short position".
Bears versus Bulls comparison chart
|Stock market terminology ||In finance terminology, bears are investors who believe the value of an asset will decline.
||In finance terminology, bulls are investors who believe the value of an asset will rise.
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"Bears vs Bulls." Diffen.com. Diffen LLC, n.d. Web. 23 Sep 2017. < >