Ensure vs. Insure

Strictly speaking, it is incorrect to use insure and ensure interchangeably. Ensure means to make sure or to guarantee and insure refers to the financial service of insurance.

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Ensure

Insure

Meaning to make sure, to guarantee to safeguard against loss or damage (by buying insurance).

edit Examples

The word insure is used mostly in a financial context as it relates to insurance. For example,

The word ensure usually means "to make sure" or "to guarantee". For example,

edit Video explaining the ensure - insure difference

edit Usage in the U.S.

In colloquial usage — especially in the United States — the words insure and ensure are indeed used interchangeably. So some dictionaries list a secondary meaning of the word insure as a synonym for ensure.

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Comments: Ensure vs Insure

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Anonymous comments (4)

December 17, 2012, 8:53pm

Religious indoctrination of impressionable young minds ensures an appreciation of human value, love for others, service to community

— 20.✗.✗.149
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May 18, 2012, 5:14pm

This makes sense to me, but for some reason, "The New Yorker" magazine consistently uses "insure" for "ensure", leading me to think that it was an American/British difference.

— 99.✗.✗.203
1

October 10, 2012, 2:52am

What's the evidence for this usage advice? For example, why specifically do you disagree with the review of evidence in the Merriam-Webster Dictionary of English Usage?

— 216.✗.✗.130
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September 23, 2012, 3:56pm

i came here because i was unsure about insure and ensure.

— 65.✗.✗.250
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