Jack Daniel's is the highest-selling American whiskey and Johnnie Walker is the top-selling Scotch whisky in the world. Both brands are named after their founders (Jasper Newton "Jack" Daniel and John "Johnnie" Walker) and are among the Top 100 global brands, with Jack Daniel's at #78 and Johnnie Walker at #92.

Comparison chart

Jack Daniel's versus Johnnie Walker comparison chart
Edit this comparison chartJack Daniel'sJohnnie Walker
  • current rating is 3.62/5
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(141 ratings)
  • current rating is 3.67/5
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(149 ratings)
Jack DanielJohnnie Walker
Variants Single Barrel, Gentleman Jack, Country Cocktails (Ginger Splash, Black Jack Cola, Jack's Sweet Tea, Downhome Punch and Lynchburg Lemonade) Red Label, Black Label, Swing, Green Label, Gold Label, Blue Label, Blue Label King George V
Introduction (from Wikipedia) Jack Daniel's is a brand of Tennessee whiskey that is among the world's best-selling liquors and is known for its square bottles and black label. It is produced in Lynchburg, Tennessee by Jack Daniel Distillery. Johnnie Walker is a brand of Scotch Whisky owned by Diageo and produced in Kilmarnock, Ayrshire, Scotland.
Related products Chambord, Southern Comfort, Jim Beam, Crown Royal Ballantine's, Buchanan's, Chivas Regal, Cutty Sark, Dewar's, Vat 69
Website JackDaniels.com JohnnieWalker.com
Introduced 1866 (or 1875) 1820: Grocery store, 1865: Scotch blending
Country of origin United States Scotland
Type Tennessee Whiskey Scotch Whisky
Manufacturer Brown-Forman Corporation Diageo
A bottle of Johnnie Walker scotch whisky
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A bottle of Johnnie Walker scotch whisky

History

A bottle of Jack Daniel's whiskey
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A bottle of Jack Daniel's whiskey

Jack Daniel's

Jasper Newton "Jack" Daniel founded the distillery in Lynchburg, Tennessee in 1866. In 1907, due to failing health, Jack Daniel gave the distillery to his nephew Lem Motlow. Tennessee passed a state-wide prohibition law in 1910. So Lem Motlow moved the distillery to St. Louis, Missouri and Birmingham, Alabama. But the new distilleries had quality problems. Production resumed in Lynchburg when in 1938 - 5 years after the federal prohibition laws were repealed - Tennessee state repealed their prohibition laws. Production of whiskey was banned again during World War II - from 1942 to 1946. Motlow resumed production in 1947 but died soon and passed the distillery on to his children, Robert, Reagor, Dan, Conner, and Mary. The Brown-Forman Corporation bought the distillery in 1956.

Johnnie Walker

John "Johnnie" Walker started selling whisky in his grocer’s shop in Ayrshire, Scotland in 1820. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing Johnnie Walker scotch as a popular brand. From 1906–1909 John’s grandsons George and Alexander II expanded the line and introduced the color names (Red Label, Black Label etc.). The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997.


Johnnie Walker logo
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Johnnie Walker logo

Branding and Label

The Jack Daniel's label was trademarked in the early 1960s. At that time Lynchburg had only 361 people; so that is the number still mentioned on the label. The slogan is "every day we make it, we’ll make it the best we can."

In 1908, the iconic Striding Man logo for Johnnie Walker was created with the slogan, "Born 1820 – Still going Strong!". The slogan has since been changed to "Keep Walking". The Johnnie Walker label is slanted and angled at 24 degree. It was so designed by Alexander Walker who thought that this would make it possible to have larger text on the label and make it stand out on the shelves.

Manufacturing Process and Blend

Jack Daniels

Tennessee whiskey is made from at least 51% corn; it is filtered through maple charcoal in large wooden vats before setting to age in new, charred oak barrels. This process imparts it a distinctive flavor. Traditionally Jack Daniel’s was bottled at 90 proof (45% alcohol by volume). In October 2004, it was announced that all generally-available Jack Daniel's products would be bottled at 80 proof. Video that explains how Jack Daniel's is manufactured.

Johnnie Walker

Johnnie Walker offers several blends, identified by the Label color:

Sponsorships

A display of different types of Scotch
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A display of different types of Scotch

Jack Daniel's sponsored the following racing teams:

Johnnie Walker is a sponsor of the following events:

References

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