Black Hat SEO versus White Hat SEO comparison chart
Edit this comparison chartBlack Hat SEOWhite Hat SEO
Meaning Techniques used to get higher search rankings in an unethical manner. Conforms to search engine designs and involves no deception.
Status Disapproved by search engines. Approved by search engines.
Result Site is eventually banned, de-indexed or penalized through lower rankings. Results last a long time.
Techniques Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam. White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.