The differences between CRM and SCM are as follows:
Comparison chart
 | CRM | Supply Chain Management |
|---|---|---|
| Introduction (from Wikipedia) | Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support | Supply chain management is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. |
| How it works | CRM is a system that gathers information about customers or consumers in order to serve them with a lower cost and less time, and in order to retain loyal costumers, deal with customers to make sure they get the support and services they need,work wi | It connects the company with its suppliers and connects suppliers together. This helps the company and its suppliers manage inventory , personnel ensure that all departments in the business get the raw materials they need to complete their work,work |
| Goal | Retain loyal customers, gather info about them, save time and costs | To deliver the right amount of products where and when they are needed, optimizing for inventory costs and avoiding production delays so that critical components in the manufacturing process never run out. |
| Object | Customer | supplier |
| Basics | CRM is the use of database software to collect, analyze and interpret customer data. The goal is to have more targeted marketing, sales and service activities to enhance loyal relationships with core customers and to drive more revenue and profit . | SCM is the use of software to manage automated transportation and logistics with suppliers or buyers. A business that uses SCM syncs its inventory software programs to suppliers to allow for rapid replenishment of inventory when goods get low. |
| Utilized in | Front office activities | Have different activities with supplier |
| Data Collection | takes input and creates a work flow based on a business’s historical data. The success of a CRM implementation rests on frequent data entry | SCM software often receives critical data from an Enterprise Resource Planning system (ERP) or a CRM system. Some companies opt to feed SCM data through their legacy systems. |
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