Why was Diffen launched?

We believe that making the right choices should be easier than it is today. We believe that this is possible with information that is unbiased, free, concise and easy to understand. Diffen aims to provide a one-stop shop for such information.

How does Diffen help make choices?

Breadth of Information

You may be faced with a simple decision – whether to use affect or effect in a sentence. Or you may be pondering over your long term investment choices – should you invest in a 401(k) plan or an IRA? Or the choice in front of you could be much graver – perhaps you are considering quitting your job with Microsoft in Redmond for a job with Philips in Amsterdam. In all these cases, you can research each of the individual choices and the different aspects related to the choice. But there was no single source that gives you a comparison. That is, until we launched Diffen.

Easy to Use

Suppose you are trying to decide whether to buy a Canon Powershot SD1300 or SD1400. You read the reviews and lose your way reading the specifications. All you want to know is - what is different between the two? Diffen makes it easy (1-click) to see only what's different or what's similar so that making your choices becomes easier.


We believe that people want to help. So Diffen, inspired by Wikipedia, is a wiki that anyone can edit. People want to share their experiences; for example, at Harvard vs Stanford, and help others make the right decisions.

Facts and Opinions

When you are faced with choices, you are looking for unbiased information. Diffen makes it a goal to clearly delineate facts and opinions. The community keeps content unbiased and fact-oriented. The ratings and comments provide outlets for opinions.

How We Keep Diffen Unbiased It is virtually impossible to find a media organization free from bias. Even the New York Times, America's newspaper of record, has a well-known liberal bias. Media organizations depend upon large institutions for revenue or information or both, which can become an incentive for bias.

The revenue model for Diffen is ads but we do not work directly with advertisers. Ads you see on Diffen are served by third parties — advertising networks who act as middle men between publishers like Diffen and advertisers. Each ad is actually served after a real-time auction where hundreds of advertisers compete to show that ad to that user at that time. All of this happens automatically and programmatically without human involvement.

We are not sponsored directly or indirectly by any corporate entity. That is how we stay unbiased.

How Do I Cite Diffen Articles?

Citation information is included on every comparison on Diffen. Scroll down past the References section and you will see tabs for Follow, Share, Cite and Authors just before the Comments section. For an example, click here to see how to cite.

Where is Diffen based?

Mostly in the cloud. What's not virtual is in Seattle.

Who created Diffen?

Diffen's founder and managing editor is Nick Jasuja. You can find him on Twitter or on LinkedIn.

Contact Us

For feedback, comments, bouquets and brickbats, reach us at feedback[at]diffen[dot]com or leave us a note from the Feedback page.

You can also find us on Twitter, on Facebook and on Google+.