Facebook and LinkedIn are popular social networking websites. The profiles in Facebook are created for the purpose of connecting to friends and family to keep in touch. LinkedIn is more business-oriented, and mainly for professional networking.
|Introduction (from Wikipedia)||Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2013, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device.||LinkedIn Corporation (NYSE: LNKD) (pron.: /ˌlɪŋkt.ˈɪn/) is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking.|
|Features||Facebook features include the, Friends, Fans, Wall, News Feed, Fan Pages, Groups, Apps, Live Chat, Likes, Photos, Videos, Text, Polls, Links, Status, Pokes, Gifts, Games, Messaging, Classified section, upload and download options and others||LinkedIn features include adding business connections into the contact list, adding resumes and finding potential jobs, screening candidates, searching company profiles and statistics, LinkedIn Answers and Groups.|
|Alexa Rank||2 (August 2014)||14 (April 2013)|
|Launch date||February 4, 2004||May 2003|
|Key people||Mark Zuckerberg, Founder and CEO; Dustin Moskovitz, Co-founder; Sheryl Sandberg, COO; Matt Cohler, VP of Product Management; Chris Hughes, Co-founder||Reid Hoffman, Founder and former CEO, Jeff Weiner, current CEO, Dipchand Nishar is Vice President of Products.|
|Private messages||Yes||Yes, but only to connections|
|Number of users||1.28 billion (monthly active, March 2014)||200 million (January 2013)|
|Advertising||Advertising supported in the form of banner ads, referral marketing, casual games||LinkedIn DirectAds for sponsored advertising|
|Type of site||Social networking service||Business-oriented social network service|
|Users express approval of content by||"Like", "Share", or "Comment"||Comments|
|Add friends||Yes||Yes, but they are called "Connections"|
|Founded by||Mark Zuckerberg||Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant|
|Written in||C++, PHP, D||Java|
|Languages||Available in 70 languages||English, Spanish, German and French|
|Headquarters location||Menlo Park, California, United States||Mountain View, California, United States, Offices in other cities like Chicago, New York, Omaha and London, India.|
|Number of employees||6,818 (as of March 2014)||3177 (September 2012)|
|Follow trending topics||No||No|
|Revenue||$7.87 billion (2013)||$972 million (2012)|
History of LinkedIn vs Facebook
Facebook became popular in college communities and was actually started by a Harvard student, Mark Zuckerberg in his dorm room. What started as an internal college website for fun turned into huge social networking site in a couple of year’s time. Facebook, initially named "thefacebook" started by enrolling graduate students from Harvard, Yale, Stanford and Columbia and later added more subscribers from other schools, companies and finally opened to the public in September, 2006.
LinkedIn was founded in December 2002, and launched in May 2003. It was founded by Reid Hoffman who is now the executive Vice president of PayPal. The present CEO of LinkedIn is Jeff Weiner, who was previously a Yahoo! Inc. Executive. The headquarters of LinkedIn are located in Mountain View, California with offices in other parts of the United States and the world such as Chicago, New York, Omaha and London.
Comparison of User Base
In the beginning, Facebook was more popular among and exclusively for college students. The service now (as of August 2012) has over 955 million users worldwide ranging from teens to people over 60.
LinkedIn has about 175 million users worldwide; most of them professionals and predominantly hailing from the United States, Europe and India.
A recent study conducted by the American firm Nielsen Claritas, showed that Facebook users are more inclined to use other professional networking sites like LinkedIn.
Differences in Features
The main features that are available to Facebook users are the Wall, that allows friends to post and share messages; Photos, that allows the users to share and upload their albums for their friends and family; Status, that allows users to keep their friends and family updated about their daily whereabouts; Pokes, that allow the user to interact and virtually "poke" other users; Gifts, that allows users to send purchased virtual gifts such as flowers, cakes and other items, and Messaging, that allows users to send private messages to a particular user that can not be viewed by others.
The other features include the ability to tag different people in photograph, chatting and blogging option, a section to upload and share videos, games and also a free classified section to post ads. A Facebook "lite" version has also been launched for users with slow internet connections. Many phones now offer the access to Facebook service through web browsers or applications.
The features in LinkedIn are primarily geared towards professional networking. Thus, it allows users to invite and add business "connections" to their contact list. Thus first degree, second degree and even third degree connections can be used to gain an introduction to someone a user wishes to know or add. This feature is valuable as it allows users to find jobs, people and other opportunities. Employers can also list their jobs on this site, and screen potential candidates. Contacts in this site are added through known connections, and aimed at building trust among users.
Job seekers can also search company profiles and statistics through this site. Information like the list of employees, location and headquarters of the company, the male to female ratio of the company is the type of information available on this site.
Another feature available on this site is called LinkedIn Answers which allows users to ask questions to the community similar to Yahoo! Answers.
LinkedIn Groups is another feature that can be used to form new business or industry groups in any subject or area, like alumni associations, professional groups, sports groups and the like.
In February 2008, a mobile version was also launched with access to reduced features over the users’ mobile phones. This is available in six languages – English, French, German, Chinese, Spanish and Japanese.
More features were added from mid 2008 onwards including LinkedIn DirectAds for sponsored advertising, global social networking and also applications platform that allow applications like Amazon Reading List, WordPress and TypePad to allow members to display their latest blog postings within their profile.
Applications and APIs
Facebook was the first social networking service to open up its platform for outside developers to create Facebook applications. The applications can use users' "social graph" stored on Facebook i.e. information about who is connected to whom. The Facebook platform (APIs and application platform) has allowed developers to create thousands of social applications like casual games.
LinkedIn also launched APIs in 2009 to invite developers to access its data and build upon it. Applications most popular on LinkedIn are Jobs, Answers, Groups and TripIt.
Both Facebook and LinkedIn make money from advertising. However, LinkedIn also has a premier subscription model that allows users to initiate contact with others listed in the directory even if they do not know them. Another source of revenue for LinkedIn is jobs classifieds.
While LinkedIn revenues for 2008 were roughly $17 million and 2009 roughly $75 million, Facebook revenue numbers were $300 million (2008) and $750 million (2009). Both companies are publicly held now (2012), but the mentioned revenue figures are based on estimates from when the companies were privately held.