Flickr is the most popular photo sharing service with over 5 billion images. Picasa Web Albums is a similar "freemium" service from Google. There are differences in the feature sets for both services and how their user communities have evolved.

Comparison chart

Flickr versus Picasa comparison chart
Edit this comparison chartFlickrPicasa
  • current rating is 3.45/5
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(154 ratings)
  • current rating is 3.3/5
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(127 ratings)
API Yes, mature and comprehensive Yes, but with fewer options than Flickr's API
Video types AVI, WMV, MOV, MPEG (1, 2 and 4), 3GP in 1080p HD 3GP, AVI, MOV, WMV, MPG, MP4, M2T, MMV, M2TS No HD video, can upload 640×480 resolution video, all will be played back at 320×240 or 480×360
Storage limits 1 TB for free accounts. 1 GB free, can pay $5 per year for 20 GB additional storage
Free account limits 1 TB storage; max file size for photo is 200 MB 1 GB storage; number of photos or videos not limited. Max file size for photo is 20 MB.
Launched February 2004 June 2006
Organizing photos Photos on Flickr are organized into sets and collections. Photos on Picasa are organized into albums.
Owner Yahoo! Inc. Google Inc.
Created by Ludicorp Idealab
Pricing $49.99 per year to remove ads $2.49 per month for 25GB storage.
Commercial? Yes Yes
Type of site Photo/Video hosting service Photo/Video hosting service
Allows sharing Yes, including embedded slideshows Yes, including embedded slideshows
Allows geotagging Yes Yes
Allows Tagging of photos Yes Yes
Homepage of Flickr

Free and Pro Accounts

While Flickr and Picasa both offer free and paid accounts, the restrictions they impose on the free accounts are slightly different.

On Flickr, the storage capacity for the free account is unlimited, however only the recently uploaded 200 photographs are made visible on the site. Older photos are hidden from the user's photo stream but any links/embeds of older photos remain active. Other restrictions of a free account on Flickr are

On the other hand, Google limits storage capacity of a free Picasa account to 1 GB. There is no limit on the number of photographs as long as the total size of all photos is less than 1 GB. Each photo needs to be less than 20 MB in size and have a resolution of less than 50 megapixels.

Pro users on Flickr pay $24.95 per year to enjoy features like higher upload size limits (20 MB per photo and 500 MB per video) and no restrictions on the number of photos or videos they upload. The limit of 200 visible pictures is also removed for pro users.

Picasa users can pay $5 per year for additional 20 GB of storage space. This extra storage is also available to be shared with other Google applications like Gmail. The range begins with 20GB of space for $5/year up to 16TB costing $4,096 per year.

Uploading and viewing


Flickr accepts images in JPEG, GIF, PNG and RAW formats but converts them all into JPEG before storing it on their servers. Each image is resized to resized to different sizes: a 75×75 thumbnail, and other photos with 100, 240, 500 and 1024px width. When you view a photo, Flickr shows information about the date, time, place and camera with which it was taken (as long as the person uploading the video agrees to share this information). Other features such as tagging people in photographs were also pioneered on a mass scale by Flickr.

Picasa also converts all uploaded images into JPEG. The service also allows tagging of photos and organizing them into albums. Albums can be shared via email and can be public, private or hidden (shared only via email). Photos are not converted into different sizes but if the viewer’s screen size is small Picasa automatically changes the size for suitable viewing.

Another difference is that Flickr allows slideshows of photo sets to be embedded externally (on blogs, for example). Picasa does not provide a sharing option when viewing photos in an album in a slideshow mode.

An advantage of Picasa over Flickr is that viewers can download an entire album to their computers from the Picasa website in a single click.

Both services have software available for bulk uploads from users' computers so that photos don't have to be uploaded one by one. Flickr's bulk uploader is designed only for that purpose whereas Picasa's desktop software is a photo-editing and organizing tool for the desktop. Photos from third-party applications like Windows Live Photo Gallery, Apple's iPhoto (version 8) and Apple's Aperture (version 3.0) can also be used to upload to Flickr. Similarly for Picasa, upload options include using the Exporter for iPhoto, the Aperture to Picasa Web Albums plug-in, Uploader on Mac OS X, and F-Spot on Linux.


Flickr allows AVI, WMV, MOV, MPEG (1, 2 and 4), 3GP format videos to be uploaded. Though 720p HD video is allowed to be uploaded the playback in HD is allowed only for Pro account holders.

Picasa allows 3GP, ASF, AVI, MOV, WMV, MPG, MP4, M2T, MMV, M2TS, 640×480 resolution video to be uploaded but no HD video. Play back is in 320×240 or 480×360 resolution. However, the upload function on Picasa's website does not allow you to upload videos. For uploading videos on Picasa you need to use Picasa software for Windows or Mac. On Linux, Picasa's software does not import videos so if you're using Linux you can't upload videos on Picasa Web albums.

Organizing Photos

Flickr has very sophisticated web-based tools to help organize photos. Rather than use the album metaphor like Picasa, Flickr allows users to place photos in sets and collections. A collection can have many sets and each set can have many photos. A photo can belong to more than one set. Flickr's website also allows users to easily tag and set permissions on groups of photos. Dragging and dropping photos into sets makes it easy to organize them.

Sharing and Commenting

The social networking aspect of Flickr is very strong. Many users opt for Flickr because of the ability to comment, share and discuss easily. Flickr is known for its strong community of photographers that is very civil and friendly. Both services allow content to be made public, visible to family, visible to friends, private. Photos with private setting can be seen by only those members who are there in that group.


Both services offer some features for free and charge for others. Both allow sharing videos and photos. Both have enabled direct uploads from many camera phones as email attachments. Geotagging and slideshow features are available in both. Flickr and Picasa both use software from Picnik (a company that Google has since acquired) to allow users to edit photographs on the web page after it is uploaded. Both services also allow users to share their photos with the general public using different Creative Commons licenses.

Picasa vs Flickr API

While both services offer an API for developers to create applications and mashups using their content, the Flickr API is older, more comprehensive and offers more options for search and request/response formats than the Picasa API. Open source API client libraries for Flickr are also available in more languages than Picasa. Another advantage of the Flickr API is the sheer number of photos available on Flickr - over 6 billion compared to about 1 billion on Picasa.


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