and Pandora are the two leading music streaming services in the world today. They have comparable traffic volumes and song selections.

Comparison chart versus Pandora comparison chart
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Introduction (from Wikipedia) is a UK-based Internet radio and music community website, founded in 2002. It claims over 21 million active users based in more than 200 countries. On 30 May 2007, CBS Interactive acquired for £140m ($280m USD). Pandora is an automated music recommendation and Internet radio service created by the Music Genome Project. Users enter a song or artist that they enjoy, and the service responds by playing selections that are musically similar.
Created by Communal The Music Genome Project
Available language(s) Multilingual (12) English
Type of site Music, Statistics & Community Internet Radio
Current status Active Online
Owner CBS Interactive Pandora Media, Inc. vs Pandora: Determining what songs to play

While both and Pandora aim to play songs that the service "predicts" the user will like, the algorithm they use to make that prediction is different. In both services, users provide feedback on the songs that play and the service remembers this feedback and plays songs based on it. chooses songs based on crowdsourcing and the site's community features (they call it scrobbling). This means that if a user has indicated certain preferences, song selection is based on what other users who have similar preferences have liked. This can be a good way to discover new music even though does not necessarily "understand" the intrinsic attributes of the songs. In January 2014, teamed up with Spotify to give users the ability to play any song from Spotify's catalogue while browsing artist, album, or song pages on

Pandora utilizes a different method to find music that the user will like. Pandora's service understands the different attributes of all songs (like vocal harmony, rhythmic patterns, electric rock instrumentation). Based on a user's stated preferences, the service plays songs that have similar musical qualities to the songs the user likes. This is a different method to discover new music from's but also has its advantages and works well.

Registration and Social Networking in vs Pandora

Registration is optional at Pandora and the social networking features are not core to the functioning of the service.

With, registration is not required, but enables community recommendations to drive the functioning of the website using tags and preferences. The media player page is set up like YouTube - you can scroll down and leave a “shout” (comment) about the track as well as read what others are saying. also incorporates events (like upcoming concerts) into the play page. Pandora does not offer this kind of service.

Pandora vs - Music Players

Both Pandora and stream music directly from the website in-browser, but also provides a desktop client that can be downloaded to scrobble song plays from Windows Media Player, iTunes, and iPods, as well as stream music via Airplay at a higher bitrate than the in-browser player.

Using Pandora and on the iPhone

In December 2008, Mashable wrote that Pandora had better response times on the iPhone than vs Pandora Subscription

Pandora has two subscription plans: a free subscription supported by advertisements and a fee-based subscription without ads that comes with other minor restrictions. The monthly fee for an ad-free Pandora subscription is $5. also offers subscription services. , costing £1.50, €2.50, $3 or ¥350 per month. Some of the extra features that paid users receive are:


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