The two most popular disposable diaper brands - Huggies and Pampers - are similar in price and range, but Pampers are available in larger sizes. Pampers is a Procter & Gamble brand and has about 35% global market share. Huggies is from Kimberly-Clark and has about 22% global market share.

Comparison chart

Huggies versus Pampers comparison chart
Edit this comparison chartHuggiesPampers
  • current rating is 3.43/5
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(155 ratings)
  • current rating is 3.64/5
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(160 ratings)
First sold 1978 1961
Product lines Little Snugglers Diapers, Little Movers, Snug & Dry Diapers, Overnites Diapers, Pure and Natural Diapers and Pull-Ups. They also sell baby wipes. Swaddlers, Baby Dry, Cruisers, Underjams, Easy Ups, Splashers. They also sell baby wipes and disposable bibs called Bibsters.
Sizing Preemies through to size 6 (age 3-7) Preemies through to size 7
Owned by Kimberly-Clark Procter & Gamble
Available for premature babies Yes Yes
Bedwetting products Yes Yes
Training pants Yes Yes
Is that a Pampers or a Huggies you're wearing, darling?
Is that a Pampers or a Huggies you're wearing, darling?

Product Lines

Huggies sell 6 different kinds of diapers. Their Little Snugglers are designed for newborn infants, and Little Movers are designed for infants that have outgrown the first range. Snug & Dry Diapers have a “LeakLock” feature that captures moisture, and Overnites are designed to absorb nighttime leaks. Pure & Natural are environmentally friendly, and Pull-Ups are for toilet training.

Pampers also sell several different kinds of diapers. They have Swaddlers and Baby Dry for newborns and infants, Cruisers and Baby Dry for toddlers, and training pants called Easy Ups. They also sell Underjams, a bedwetting product for children up to 85 pounds, disposable bibs called Bibsters, and baby wipes.

Comparative chart:

Huggies Pampers
Newborn infantsLittle SnugglersSwaddlers, Baby Dry
Older infants/ToddlersLittle MoversCruisers, Baby Dry
LeakLock diapersSnug & DryNone
Overnight diapersOvernitesNone
Toilet trainingPull UpsEasy Up


For infants and toddlers, Huggies are available in Preemie size, Newborn (up to 10lb), Size 1 (8-14 lb), Size 1-2 (15 lb), Size 2 (12-18lb), Size 3 (16-28lb) and Size 4 (22-37lb). For preschoolers and adolescents, Huggies are available in Size 5 (28+ pounds) and Size 6 (35+ lbs).

Pampers are available in sizes up to size 7. The smallest size is Preemie, for premature babies. Size 7 is only available in Underjams and Cruisers.


Huggies have a more artificial, plastic-like feel to the outside. They are fastened using sticky strips.

Pampers diapers have a softer, more fabric-like feel to the outside. They are fastened using strips similar to Velcro.

In the video below, a mom talks about her experience using Huggies and Pampers on her children, and how Pampers are clearly better, in her opinion.

This video compares the quality of Pampers and Kirkland (Costco) brand diapers; it also compares the cost of these two brands against that of Huggies.


In March 2010, many parents reported rashes and chemical burns as a result of using Pampers diapers with new Dry-Max technology. However, in September 2010, the United States Consumer Product Safety Commission found that there was no evidence the diapers caused diaper rash.

Huggies market share (worldwide)
Huggies market share (worldwide)

Market Share

P&G established the disposable diapers category in the early 1960s, and its Pampers brand was dominant product until 1968. They also launched Luvs, which was a premium product.

Huggies was launched by Kimberly Clark in 1968 and initially took away the market share from Pampers. However, as of 2012 P&G's share of the global market with Pampers is in the mid-30s (around 35%) and KC's share with Huggies is around 22%.


Huggies are available in over 50 countries worldwide, including in North and South America, Asia/Pacific, Europe and the Middle East. They are also available in South Africa. In the US, they are sold in a variety of retailers, including Toys R Use, CVS, Target, Walmart and Walgreens.

Pampers are also sold in over 50 countries worldwide, including in Europe, North and South America, Asia and the Middle East. In the US, they are sold by a variety of retailers, including CVS, Walmart and Babies R Us. Pampers are not sold at Costco.


Based on pricing at Walmart, Huggies Little Snugglers diapers cost $19.77 for a pack of 76 diapers or $0.26 per diaper. Their Snug and Dry diapers cost $19.47 for approx. 80 diapers, and their Little Movers cost $24.94 for approximately 70 diapers. Their Goodnites cost $18.94 for 24.

Based on pricing on the official Pampers store, a pack of Pampers cruisers costs $10.99 for 31 diapers. Swaddlers diapers cost $10.99 for a pack of 36, while sensitive diapers cost $11.69 for a pack of 33. Underjams cost $17.99 for 27.

The prices for all Huggies and Pampers products are also available on


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